From June 1 to November 30, hurricane season puts millions of assets at risk across the Atlantic basin. For car rental operators, this means taking decisive action before any storms appear on the radar. While coastal zones typically bear the brunt when hurricanes strike, last year’s Hurricane Helene showed that inland locations are also vulnerable. Auto rental businesses operating in areas at risk of storms should take the following proactive measures to help safeguard their vehicles and minimize financial loss:
Monitor the weather. Stay updated on weather conditions by using reliable sources like the National Hurricane Center (NHC) and NOAA Weather Radio. Pay attention to hurricane watches and warnings and heed all state and local evacuation advisories.
Develop a relocation strategy for vehicles that are not currently on rent. If your fleet is typically parked outdoors, determine in advance where you can move the vehicles to shield them from severe weather. Garages or leased storage facilities may provide some protection from winds, flying debris, and flooding. If indoor space is not an option, identify higher ground locations away from trees, power lines, and other potential hazards. Using weather-resistant car covers can also help minimize damage from flying debris and harsh conditions.
Run practice relocation drills with employees. Trial runs can help identify gaps in your plan and improve response times. Have a clear process in place for managing and tracking all vehicle keys to avoid confusion during actual relocations.
Taking these steps ahead of hurricane season can make all the difference in protecting your fleet, ensuring staff readiness, and maintaining business continuity.
Finally, be extremely cautious when purchasing vehicles after a storm. Flood-damaged vehicles often make their way into the used car market following hurricanes, so it is critical to thoroughly inspect any vehicles before purchasing to avoid costly surprises down the line.
